Kelly Liu
All services

Practice 02

Marketing Analytics, Reporting & Growth Insights

Build the executive reporting and KPI frameworks that turn fragmented funnel data into clear, decision-grade insight.

What’s included

Scope tailored to your stage — never a generic deck.

  • Executive reporting frameworks for board and ELT review
  • KPI strategy aligned to revenue, not vanity metrics
  • Funnel visibility and measurement infrastructure
  • Marketing analytics and attribution choices
  • Pipeline and conversion analysis
  • Performance insights and ROI evaluation

What you walk away with

  • 01

    Reports a CRO actually trusts

  • 02

    Funnel that surfaces causation, not just correlation

  • 03

    Clear ROI defense for every initiative