●About
A demand generation leader who’d rather show the model than recite the playbook.
Kelly Liu spent the last decade leading demand generation organizations inside B2B technology companies — most recently as VP of Demand Generation at Sift, where her team won the 2024 6sense Breakthrough Award for Fastest Time to Value.
She now works independently with B2B technology founders, CMOs, and CROs designing scalable demand generation systems, sharpening funnel analytics, and applying AI to marketing operations without the hype.
Most engagements start with one question: what is pipeline actually telling you, and what is it hiding?
●Operating principles
Four convictions that shape every engagement.
01
Pipeline before frameworks.
Every engagement starts from your funnel data — not a template. The first deliverable is always clarity: where pipeline is actually coming from, and where it isn't.
02
Operator, not consultant.
Twenty years inside B2B technology marketing organizations. The recommendation is what I would build if I were sitting in the seat.
03
AI as infrastructure, not theatre.
AI earns its place when it removes a bottleneck a human was the bottleneck for. Workflow first, model choice second.
04
Coaching is the long lever.
Programs scale through the team that runs them. Investing in demand gen leaders is the highest-ROI work I do.
●Background
- Most recent
- VP, Demand Generation · Sift
- Recognition
- 6sense 2024 Breakthrough Awards · Fastest Time to ValueFor Project Bullseye — the ABX pilot that reached measurable value within six weeks.
- Published
- Fourcorters · Executive Perspective“How Do You Measure Marketing Impact on Pipeline and Revenue?”